Developing a custom campaign around its pride content (aka “they did a dedicated photoshoot to promote this stuff”).Using queer models for its collection or campaign.Designs that go beyond slapping rainbows on things and/or designs that would count as cute any day of the year.Having non-profit partner that isn’t one of the most well-known and well-funded non-profits.But let’s look at the splendorous brands who continue to exist and send us press releases but never advertise on our actual website! The Criteria: If you really wanna support queers this Pride Season, you should definitely shop at stores run by actual queer people - here’s your list. Well well well what have we here, another Pride and another opportunity for brands to “align” with the LGBTQIA+ community by printing LOVE IS LOVE or LOVE IS FOR EVERYONE or LOVE OUT LOUD in a rainbow gradient on a bunch of t-shirts with a wink and a gay nod.

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