It wasn't even available for public sale until a year later. Thousands of employees participate in these marches every year and the first Apple Watch Pride Edition band was actually a giveaway to employees who registered for the Pride Parade in San Francisco in 2016. Apple also participates in Pride parades every year, walking the parade route with a banner showing off its rainbow logo. Today, there are a number of companies that score 100% in this report, but Apple has been at the top of this list since 2002 when only 5% of Corporate Equality Index companies had non-discrimination policies in place for gender identity and zero percent had transgender-inclusive health care benefits. Apple has received a score of 100% every year on the Human Rights Campaign (HRC)'s Corporate Equality Index of the report's 18-year long existence.

Outside of its workforce, Apple is lauded for its commitment to diversity. More than 25,000 Apple employees belong to groups like and a range of faith-based groups. Apple's vast number of employees are able to connect through its Diversity Network Associations, which supports employee-led groups that foster a culture of belonging through education, leadership programs, and networking.